More than hard work and perseverance, this can be attributed to something much more basic- love and adoring the figures we grew up with and wanting to make them a part of our everyday lives. We have worked really hard to build a platform to make sure the ever-present Pop Culture shares the same limelight in India just as much as anywhere else. ![]() Realizing the difficulty in getting our hands on premium merch in India, Cover It Up was established to change this for the better. With a penchant for creativity, and a simple idea with big dreams, Cover It Up was started in 2013. Tied up with all the major franchises, we look to bring the best of all worlds, with a dash of our own style. With unique strategies and a notion to think outside the box, Cover It Up is a leading shopping portal in India.
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